As childcare service provides, the primary of focus of every centre should to provide the children there with utmost quality care and education. When it comes to parents, they obviously want the best for their children. Here are some ways you can enhance the level of customer satisfaction at your daycare centre.

1. Keeping in Touch with Parents

Building the trust of customers toward your centre will probably be one of the biggest challenges as parents will always seek the best option for their children. In order to measure and improve your level of customer satisfaction, it is important to communicate with parents routinely to hear their feedback/concerns. Understanding what they think of your service and what exactly they want is crucial for providing excellent customer service. Having the opinions of parents integrated into your business will always be reflected positively by your customers.

Having meetings with parents to discuss the progress and growth of a child, updating them on schedule changes, and daily activities can build a strong relationship with the parents. It is important to keep them in the loop by maintaining consistent communication, informing and updating parents so they can feel comfortable.

2. Having Staff Members Onboard

Your team is the foundation of your daycare and if you plan on delivering excellent customer service then getting your staff onboard is a must-have. Having high ratio of satisfied customers depends on the infrastructure and staff at your centre. Managers need have a procedure in place for checking up on the processes for training staff.

When hiring, ensure candidates have the right certifications and meet all the qualifications, experience of working with children and the know-hows of handling different types of children. Your staff should have a positive attitude in order to gain and build trust of parents. The team should also have a say to how the daycare should be run and come up with different strategies to plan for children.

3. Maintaining a Great Environment

The ambiance of your daycare centre needs to be welcoming for children and parents, giving off a happy presence. Ensuring the centre is clean and presentable, having a maintenance procedure is important. Choose the color theme and have the right resources (books, notebooks, toys, pencils, etc.). When parents see that their child is healthy and happy with your setting, they will be satisfied enough to retain their child at your centre.

Providing an environment which is comfortable, safe, healthy and appealing should be monitored regularly by those managing the centre. Remember the saying “you are a product of your own environment” when designing and maintaining your daycare environment.

With these tips, there is without a doubt that your daycare will see improvements. Not only will your daycare improve internally but you will also see increased customer satisfaction arise from these positive changes. Remember it is more expensive to attract a new customer/parent than to retain one.